ORIC ID: 0000-0002-1660-7523
Qualification: PhD Management Sciences, Szabist, Karachi; MS Management Sciences, Szabist, Karachi; MBA, IBA, Karachi; BBA (Hons), IBA, Karachi.
Teaching and professional experience:10 years’ teaching experience at HEIs and13 years’ corporate experience in FMCG and automobile sectors.
Areas of Interest: Marketing strategy, Marketing research, Consumer behavior
