BS in Business Intelligence and Analytics
Department
Business Management
Level
Undergraduate
College
College of Business Management
Course Detail
The BS in Business Intelligence and Analytics is designed for students who want to bridge the gap between business and technology. In today’s data-driven world, companies rely on professionals who can interpret complex data, identify trends, and make informed business decisions. This program provides students with a strong foundation in business, computation, and technology, focusing on real-world applications of data analysis, artificial intelligence, and machine learning in business settings. With companies increasingly relying on data to gain a competitive edge, graduates of this program will be highly sought after in both corporate and entrepreneurial settings.
Students will complete 144 credit hours, including general education, interdisciplinary courses, and specialized major courses. The program also includes a mandatory internship (3 credit hours), allowing students to gain hands-on experience in industries where data-driven decision-making is essential. Graduates of this program will be prepared to work in industries such as banking, retail, healthcare, e-commerce, manufacturing, and consulting, HR, Supply chain domain. They will develop the skills to create and implement data-driven business strategies in the corporate world.
Program Structure
Courses are divided into general education, interdisciplinary, and Core (Major/elective) courses. Muslim students will be required to take a non-credit (NC) course of Quranic Studies in the Summer.
General Education Courses
Course Title | Credit Hours |
Introduction to Psychology | 3 |
Business Mathematics and Statistics | 3 |
Academic English | 3 |
Inferential Statistics & Probability | 3 |
Islamic Studies | 2 |
Persuasive & Analytical Writing for Business Communication | 3 |
Environmental Studies | 3 |
Principles of Sociology | 2 |
Ideology and Constitution of Pakistan | 2 |
Entrepreneurial Business Operations | 3 |
Applications of Information Communications Technologies | 3 |
Service-Learning and Civic Responsibility | 2 |
Pakistan Studies | 3 |
COM010 Intensive English***
(*** Remedial non-credit course to be taken by those students who have not been able to reach the desired level of competence in the admission test.)
Students must take a minimum load of twelve credit hours (four courses) or a maximum load of eighteen credit hours (six courses) in a semester. To obtain the BS – Business Intelligence and Analytics Program is for four years and students need to complete twelve courses in a year. A full load of six courses can be taken each in Fall and Spring semesters.
Career Path
- Business Analyst
- HR Analyst
- Business Intelligence Specialist
- Financial Analyst
- Marketing Analyst
- Supply Chain Analyst
- Risk Analyst
- Predictive Analytics Specialist
Core and Major Courses
Core/Major Courses |
Introduction to Financial Accounting |
Linear Algebra and Calculus |
Introduction to Business Finance |
Introduction to Business Analytics |
Fundamentals of Programming |
SQL for Business Intelligence |
Statistical Modelling and Data Analytics |
Programming Applications for Business Analytics |
Fundamentals of Marketing Management |
Business Intelligence and Data Visualization |
Applied Supply Chain Analytics |
Financial Management |
Human Resource Management |
Big Data for Business Intelligence |
Business Research and Decision Analytics |
Machine Learning for Business |
Human Capital Analytics |
Marketing Intelligence and Analytics |
Time Series and Forecasting |
Deep Learning and AI for Business |
Technology and Innovation Management |
Applied Financial Analytics |
Business Forecasting and Strategic Decision-Making |
Electives and Capstone
Students are required to complete six elective courses and one capstone project |
Electives (Specialized Analytics Domains) |
Sports Analytics |
Healthcare Analytics |
Retail and Consumer Behavior Analytics |
Financial Risk and Fraud Analytics |
ESG and Sustainability Analytics |
Cryptocurrency and Blockchain Analytics |
E-Commerce Analytics |
Customer Relationship Management Analytics |
Cybersecurity and Data Privacy Analytics |
Behavioral Data Analytics |
Real-Time Data and IoT Analytics |
People Analytics and Workforce Optimization |
AI and Digital Transformation in Supply Chain |
Digital and Social Media Analytics |
Data Scrapping |
Capstone -Business Intelligence and Analytics |
Graduates of this program will be able to:
- Analyze business data by collecting, cleaning, and interpreting information to support strategic decision-making.
- Develop data-driven strategies using analytical tools to identify trends, forecast outcomes, and create competitive business insights.
- Apply business and financial analytics to key areas such as finance, marketing, supply chain, and operations.
- Gain hands-on experience with industry-standard tools like Python, SQL, Power BI, Tableau, and AI-driven analytics.
- Optimize business processes to improve efficiency, reduce costs, and enhance overall performance.
- Visualize and communicate insights effectively through dashboards, reports, and presentations.
- Apply artificial intelligence and machine learning techniques to solve complex business problems.
- Use a problem-solving mindset to drive innovation and support data-centric decision-making in organizations
Interdisciplinary Courses
Course Title |
Principles of Microeconomics |
Principles of Macroeconomics |
Leadership and Business ethics |
Foreign language |
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Interested in this program? Visit the admissions page for more information.
